First interview

Do people understand what shopeye is and what it is not?

Topics

Invites

Interviews

Interview guide

Topic 1
TitlePurposeUnderstand when, where, and in what context the participant first encountered Shopeye.Starter questionTell me about the most recent time you came across Shopeye—where were you, and what were you doing?
Topic 2
TitlePurposeExplore what the participant understood Shopeye to be based on that real encounter, using their own language.Starter questionAt that moment, what did you think Shopeye was?
Topic 3
TitlePurposeIdentify what the participant believed Shopeye could and could not help with, without explaining or correcting it.Starter questionBased on what you saw, what kinds of tasks did you think Shopeye was—and was not—intended for?
Topic 4
TitlePurposeLearn which familiar products, services, or workarounds the participant associated with Shopeye and why.Starter questionWhat existing product, service, or way of working did Shopeye remind you of, if any?
Topic 5
TitlePurposeUnderstand what the participant actually did after encountering Shopeye, including effort, time spent, and any confusion that affected their behaviour.Starter questionWhat did you do next after seeing Shopeye, and how much time or effort did you spend?
Topic 6
TitlePurposeDiscover whether hands-on use or additional information changed the participant’s interpretation of Shopeye.Starter questionThinking about the most recent time you used or explored Shopeye, what—if anything—turned out to be different from your initial understanding?

Participant	When	Duration	Status
Bo	30 Sept 2026, 20:51	02:45	Completed