Objectives

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  • Cluster planning10:08 PMThe current cluster planning that we conducted in the area of Henrik Linneman, did the participants understand the purpose and did they find it valuable2 interviews · 1 invite
  • Test9:48 PMDoes users know how to onboard1 interview · 1 invite
  • Cluster planning8:58 PMForstår deltagere på cluster planning hvad det går ud på2 interviews · 3 invites
  • First interview8:41 PMDo people understand what shopeye is and what it is not?1 interview · 1 invite
Objectives
First interview

Bo

30 Sept 2026, 20:51 · 02:45

Recording retention is temporary.

Key findings

A site-specific failure prevented the intended safety check

Actual consequence: Shopeye did not work on the shoe website, so the participant could not use it to check whether the site was safe. This shows a concrete intended use and a functional limitation that directly blocked it.

Relevance 5/5 · Evidence 5/5 · Impact 5/5

“Faktisk virkede den ikke på hjemmesiden Ja, det var på en specifik hjemmeside, der handlede med sko Ja, så kan jeg ikke tjekke, om der øhm det var sikkert”

Encountered Shopeye while shopping for shoes

Actual context: The participant’s latest encounter with Shopeye happened while trying to buy a new pair of shoes, on a specific website that sold shoes. The transcript does not establish whether this was their first-ever encounter.

Relevance 5/5 · Evidence 4/5 · Impact 3/5

“Det var da jeg skulle købe nye par sko Ja, det var på en specifik hjemmeside, der handlede med sko”

Initially understood Shopeye as help with identifying who was behind a shop

Stated understanding: The participant first described Shopeye broadly as something that could help them, then specified that they expected it to show who was behind the online shop. This indicates an interpretation focused on shop transparency rather than shopping or product selection.

Relevance 5/5 · Evidence 3/5 · Impact 4/5

“Noget der kunne hjælpe mig Så tænkte jeg, jeg kunne se hvem der var bag butikken”

Associated Shopeye with Trustpilot

Stated comparison: Shopeye reminded the participant of Trustpilot. Combined with their later attempt to assess whether the shop was safe, this suggests they placed Shopeye in the familiar category of services used to evaluate online shops.

Relevance 5/5 · Evidence 3/5 · Impact 3/5

“Om Trustpilot Ja, så kan jeg ikke tjekke, om der øhm det var sikkert”

Spent little time after seeing Shopeye

Actual behaviour, as reported: The participant said they did not spend much time on Shopeye after encountering it. The transcript does not specify the exact actions taken or amount of time spent.

Relevance 4/5 · Evidence 3/5 · Impact 3/5

“Ikke specielt meget tid”

Reported no change in understanding after use or exploration

Stated outcome: The participant did not report that using or exploring Shopeye changed their initial interpretation. Because the tool failed on the site and they spent little time with it, the transcript offers limited evidence of meaningful hands-on learning.

Relevance 4/5 · Evidence 3/5 · Impact 2/5

“Nja, næh Ikke specielt meget tid Faktisk virkede den ikke på hjemmesiden”

Did not identify any capability boundaries

Stated expectation: When asked what Shopeye would not be able to help with, the participant could not name anything. This provides limited evidence that its boundaries were not clear or had not been considered during the encounter.

Relevance 4/5 · Evidence 2/5 · Impact 2/5

“Hmm, næh”

Transcript